Realtors and Communication

ID: SPFQVWVH7XM2

Why is Good Communication Important in closing Real Estate Deals?

If you have been in the real estate industry for quite sometime, then you should be well versed with the problems and challenges involved in this industry. If you were to review your own business history, you will be able to painfully recollect that you had missed many potential deals just because of a single factor, which is communication. If you want to be successful in your real estate business, then you should have a good platform that will help your customers both buyers and sellers to communicate well.

As a realtor, your role is to coordinate between the buyer and the seller. You actually do not have a product that you want to sell. All that you are selling as part of your service is the common platform that you create for the buyers and sellers whereby both parties can come to terms and agree on a price to buy or sell. As you can see, your business depends on communication. If there are problems with the lifeline of your business, you are unlikely to be successful.

When people search real estate for sale, they do not stop with a single search or with a single realtor. They contact several homeowners and several realtors to find their dream home. You cannot expect them to make their decisions overnight. They will be going back and forth on their requirements, budget and preferences. This is to be expected and your approach should accommodate all
these limiting factors. Your success will be determined by your ability to
follow up with the buyers and sellers.

You should make it a point to keep your customers whose homes you are selling that you are working on their home selling project. Often your failure to communicate with them effectively about the progress and about the enquiries that you receive regarding their properties will lead to your failure in closing the deal. Unless you tell them, about the efforts that are going into selling their home, your customers will never come to know. You must make sure that their confidence level in you never comes down at any point of time.

You will be able to improve your customer relationship management more effectively using Viewmylisting.com. You will be able to enhance your client communication using the free tools available for you as a member of Viewmylisting.com. You will never again have to lose your customers and homes for sale just because you have been careless with your communications.

Many realtors work hard to keep their customers satisfied, but they fail to keep track of their communications. This may be because they are dealing too many customers and handling too many listings or because they devote very little time on customer communications. Homes for sale customer rely completely on their realtor and they expect a great deal from their realtors. You will be able to enjoy good reputation in the industry only when you rise up to their expectations. One example of a Realtor who gets it, is Lynn Repasky of Rock Hill SC, a new five star club member on ViewMyListing.com. You can visit Lynn at
http://repaskylynn.viewmylisting.com.

Avoid the Real Estate Blackout

http://www.youtube.com/watch?v=r5_KzYne5Xg
Avoid the real estate blackout, this youtube video shows you how.

See also: Homes for Sale

Is The National Association of Realtors (NAR) inflating their membership count?

According to various sources there are big difference between the real estate head count of the National Association of Realtors and other credible sources. Recently, RIS media stated total agents to be 291,000, Taro Systems stated 329,000 and NAR claims a whopping 1.1 million. A spread of over 700,000 real estate agents. There could be several motivates why NAR inflates their numbers and several Theories.

Theory 1: NAR has long been the power to thwart off the IRS claim to exempt the Real Estate Agent as an independent contractor and not subject to employer withholding taxes. NAR has been the power behind the lobbying to have a special tax provision for the real estate agent in the IRS tax code. If it was not for this specific exemption, the Real Estate Company would be required to collect withholding taxes. Would the IRS maintain this exemption if NAR agent head count were significantly lower?

Theory 2: In most sales organizations, the rule of thumb is 80% of the business is done by only 20% of the sales agents. This rule has long been accepted in the individual real estate office. That being said, if you take 20% of 1.1 million that equates to only 240,000 agents; certainly a far cry from NAR’s claim of 1.1 million agents. So is NAR counting agents that do little or no business or business to an occasional family member to receive commission discounts?

Theory 3: NAR is about power and greed. High numbers bring credibility but often disconnected from the real world. NAR long fought to control the transaction between the buyer and seller. This practice held true until the internet let the cat out of the bag (control of homes for sale information). Through the internet the consumer can get free information from ViewMyListing.com, Realtor.com, Trulia.com, Zillow.com, Century21.com, Coldwellbanker.com, Remax.com and all 850 individual Board of Realtors. Let’s face it, NAR has long lost the battle of control of the information, but still have not recognized it yet.

Theory 4: Most Sellers that employed the use a Real estate agent have many things in common. How little we actually saw our agent and when inquiring on the status, only to be told they were working on it. I know there is a vast amount of labor that goes into selling a home but the agents all to often fail to communication their activity. So sellers assume that their agent is lazy and only in it for the commission. Large agent head count can make one think that a single bad experience was an exception and assume with the other 1,099,999 agents they don’t have the same problem of lack of communication. Again deception by large numbers! Many free tools such as an account on www.ViewMyListing.com can bridge the gap of communication with its 24/7 360 degrees of communication to sellers.

Theory 5: A substantial revenue stream to NAR is affiliate memberships, sponsored partnerships and National Trade Show conference revenue. Inflating Head counts misleads advertisers to believe in a higher return on investment and therefore spend more dollars in advertising, booth space and all the ala carte marketing material required from a single source. Is this much different from Bernard Madoff pozie scheme? In either case both are very misleading to all.

So what theories support NAR’s motive. How about all five! If NAR maintains such a strict code of ethics, then why did they not rat out the irresponsible lending, appraisal and mortgage practices that has sent this country into turmoil.

Douglas Lee
CEO, Taro System, Inc.
Grand Rapids MI
Copyright (c) Taro Systems, Inc, 2009